Weekly Digest 002

ft. Valentine's Day campaigns, more F1 partnerships, & new product launches

Author

Karla Godinez
February 16, 2025

“Giving you insight into innovation”

BRANDS CURATED | Serving news & insights across art, brand, culture, fashion, hospitality, & sports.

Explore this week’s curated list of Top 10 Headlines:

  1. Pete Davidson hits screens again, but this time without (his recently removed 100+) tattoos in the new Reformation Valentine’s Day campaign as the “official boyfriend of Reformation”.

  2. Tag Heuer becomes the first-ever Title Partner of the Monaco Grand Prix. Since the first race in 1950, it has been known as the Formula 1 Grand Prix de Monaco, but this year it will be renamed as the Formula 1 TAG Heuer Grand Prix de Monaco 2025.

  3. The quickly growing charm brand, Poubel by @gstaadguy, pops up in Dubai until February 23rd.

  1. Venus et Fleur rolls out a larger-than-life Valentine’s Day campaign with a 10-foot version of their Grandiose Le Plein flower arrangement around New York City.

  2. (Nearly all) Quiksilver, Billabong, and Volcom U.S. retail locations are closing as the licensee Liberated Brands has filed for bankruptcy.  With more than 120+ locations being closed, the brands will continue to exist and produce clothing.

  3. The Unwell Network, founded by Alex Cooper, launches new live shows exclusive to SiriusXm. Tune into “Unwell Music” for a curated ever-evolving mixtape and “Unwell on Air” for exclusive live daily programming, including “The Daily Dirty” (your go-to pop-culture show) and “Dialed In” (where listeners can call in to join the conversation).

  1. Jacquemus is set to launch a beauty line as it announces a long-term partnership with L’Oréal. In case you were wondering about the first product’s timeline — they are slated to launch in the second part of 2025 (allegedly).

  2. Luxury skincare brand Elemis is the latest brand to partner with Formula 1 team Aston Martin as its first Official Skincare Partner. They announced a multi-year partnership aimed “to expand the limits of performance and innovation on a global stage.”

    In its first year of this partnership, we will see ELEMIS launch “an edit of exclusive, limited-edition product collections, as well as offering guests the ultimate trackside experience at the Aston Martin Aramco Paddock Club Suite, providing a moment of wellbeing with experiential 'pitstop' treatments. At the Monaco Grand Prix in May, ELEMIS will activate a first-of-its-kind spa experience on board the Aston Martin Aramco luxury yacht.”

  3. Alexandra Saint Mleux hosts a dinner in Venice with Nina Ricci to debut and celebrate the exclusive preview of the latest fragrance by Nina Ricci — the Nina Rouge Crush. Since stepping onto the Formula 1 paddock alongside her boyfriend Charles Leclerc, Alexandra Saint Mleux has gained a substantial following online and is not going unnoticed by brands. The Nina Rouge Crush will be available on March 31st.

  1. Laneige launches its first-ever tinted lip serums inspired by donut flavors. With 4 shades and flavors to choose from, consumers are buzzing about the innovative donut-shaped applicator design. The brand celebrated the launch with a donut shop popup in New York City on February 13th.

Stay curious. Stay creative. ‘Til next week!

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