Weekly Digest 003

ft. new brand partnerships, campaigns, and product launches

Author

Karla Godinez
February 23, 2025

“Giving you insight into innovation”

BRANDS CURATED | Serving news & insights across art, brand, culture, fashion, hospitality, & sports.

Explore this week’s curated list of Top 10 Headlines:

  1. Coca Cola joins in on the ‘prebiotic soda craze’ with 6 new Simply Pop prebiotic sodas set to launch February 2025 in the U.S. (and will be available online nationally via Amazon).

  2. Nike and SKIMS announce their new cobrand for women set to launch this spring. The new brand merges NIKE,’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ signature style and inclusive solutions for every body — introducing an entirely new look of training and fitness.

  3. Amanda Steele teases the relaunch of her brand - STEELE.

  4. Formula 1 debuts F1 75 Live launch event in London this past week, unveiling their liveries for the 2025 season.

  1. Adidas releases Mercedes-AMG Petronas Formula 1 team merchandise — including shoes.

  2. Givenchy Beauty unveils Formula 1 driver Pierre Gasly as their new Gentleman Global Ambassador — “a golden icon, embodying a thrilling new fragrance.”

  3. Ferrari Style releases their #FerrariSS25 ADV Campaign “The Ferrari Cabinet” starring @ameliagray.

  1. YSL opens Sushi Park Paris on February 21st in a second collaboration with Chef Peter Park. “Known for his minimalist approach and meticulous sourcing of seasonal ingredients, Chef Park offers an unparalleled omakase dining experience that reflects artistry and precision.”

  2. OUAI gets in on the ‘sensory experience/marketing’ game with Bluestone Lane collaboration. “The OUAI x Bluestone Lane OUAI-VY White Mocha was inspired by the new & improved OUAI Wave Spray and its North Bondi scent.” Beginning February 20th, stop by Bluestone Lane and order a OUAI-VY White Mocha and get a complimentary mini wave spray (limited time only, while supplies last).

  3. Loewe opens its largest flagship store in Shanghai with a notable gold ceramic tile exterior. That’s 35,536 individual golden ceramic tiles to be exact.

Stay curious. Stay creative. ‘Til next week!

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